1. Responsible unit:
Faculty of Organization and Management / Institute of Management
2. Head of studies:
Anna Stankiewicz-Mróz PhD
3. Scope of studies:
- sales management,
- sales process,
- sales strategies and techniques,
- customer service,
- self-presentation and business presentations,
- business negotiations,
- category management,
- managing sales channels,
- Sales team management (recruitment, evaluation, motivating, leadership).
4. Target group:
Postgraduate studies are aimed at:
- managers and employees of sales departments, sales offices and customer service centres who want to organize and enhance their practical experience with up-to-date knowledge and develop competence in managing a sales team and sales process,
- university graduates interested in career development in sales-related professions,
- people planning to change their career path,
- other individuals interested in sales management issues.
5. Aim of studies:
The aim of post-graduate studies is to provide participants with practical knowledge and to develop their competencies to achieve high efficiency in sales team management. Moreover, the participants have additional personal competences leading to the achievement of goals and improvement of sales results.
6. Learning outcomes:
After completing the studies, the student:
- formulates sales targets,
- plans and organizes basic activities carried out in marketing and sales and implements changes in the existing marketing and sales management system, which can lead to increasing the effectiveness of this management area,
- defines the sales management process,
- assesses the effectiveness of application of marketing and sales solutions,
- formulates the content of the marketing strategy and designs the marketing campaign,
- assesses the work of team members,
- formulates, explains and implements selected operational sales management activities,
- effectively operates and communicates in both field teams as well as interdisciplinary ones,
- selects members of a sales team,
- solves problems related to sales team management on their own,
- effectively performs new functions and roles in a team.
7. Number of participants:
At least 13 participants required
8. Duration:
two semesters
9. Documents required/recruitment rules:
- completed higher education programmes (bachelor’s, engineer’s, master’s, master’s and engineer’s degrees),
- filling in the registration form.
- paying in at least one tuition fee installment.
10. Language of instruction
Polish
11. Tuition fees:
4.900,00 zł. (there is a possibility of paying in 4 installments)
12. Contact details:
Organisation of studies:
Michał Szczepanik MA
mob. +48 508 189 903
e-mail: michal.szczepanik@p.lodz.pl
Head of studies:
Anna Stankiewicz-Mróz PhD
mob. +48 504 334 067
email: anna.stankiewicz-mróz@p.lodz.pl
www.zarzadzaniesprzedaza.edu.pl