The project is financed with funds from the state budget, allocated by the Minister of Education and Science under the "Social Responsibility of Science II" Program.
The aim of the project is to popularize knowledge in the broad field of marketing issues and to raise awareness among Polish consumers, particularly children, youth, and seniors.
As part of the project, a series of diverse educational and promotional activities will be implemented, presenting marketing knowledge supported by scientific research, which is helpful when making purchasing decisions and carrying them out.