Znaczące publikacje

Siudak D. (2022), A network analysis of the value migration process on the financial market. The effect of value migration network structure on stock returns, Expert Systems With Applications, 191, 116129, https://doi.org/10.1016/j.eswa.2021.116129.

Zakrzewska-Bielawska, A. (2021), Ambidextrous Strategy: Antecedents, Strategic Choices, and Performance, Routlege /Taylor & Francis Group, New York, pp. 239

Zakrzewska-Bielawska A., Lewicka D. (2021), A company’s relational strategy: Linkage between strategic choices, attributes, and outcomes, PLOS ONE 16(7): e0254531, https://doi.org/10.1371/journal.pone.0254531.

Adamik A. (2021), Change and Relational Strategies: Through an Organizational Intelligence Lens, [in:] K.M. Klimczak, Y. Schachmurove (eds.), Organizational Change and Relational Resources, New York, Routledge, pp. 47-78, https://doi.org/10.4324/9781003172604.

Zakrzewska-Bielawska A., Piotrowska D. (2021), Toward a relational strategic orientation, [in:] K.M. Klimczak, Y. Schachmurove (eds.), Organizational change and relational resources, New York, Routledge, pp. 29-46.

Baruk A. (2021), Co-creation of a food marketing offer by final purchasers in the context of their lifestyles, British Food Journal, Vol. 123, No. 4, pp. 1494-1512, https://doi.org/10.1108/BFJ-05-2020-0404.

Grębosz-Krawczyk M., Zakrzewska-Bielawska A., Otto J. (2021), The role of social media in communication of nostalgic brands, Procedia Computer Science, Vol. 192(4), pp. 2413-2421, https://doi.org/10.1016/j.procs.2021.09.010.

Baruk A. (2021), Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers, Energies, Vol. 14, No. 11, 3271,  https://doi.org/10.3390/en14113271.

Baruk A., Wesołowski G. (2021), The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image, Energies, Vol. 14, 4177, https://doi.org/10.3390/en14144177.

Baruk A. (2021), The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation, Energies, Vol. 14, 4631, https://doi.org/10.3390/en14154631.

Baruk A. (2021), Prosumers’ Needs Satisfied Due to Cooperation with Offerors in the Context of Attitudes Toward Such Cooperation, Energies, Vol. 14, 7821,  https://doi.org/10.3390/en14227821.

Siudak D. (2020), The Influence of Interlocking Directorates on the Propensity of Dividend Payout to the Parent Company, Complexity, vol. 2020, Article ID 6262519, pages 16, https://doi.org/10.1155/2020/6262519.

Zakrzewska-Bielawska A., Staniec I. (red.) (2020), Contemporary challenges in cooperation and coopetition in the age of industry 4.0, Springer Nature Switzerland AG, Cham.

Grębosz-Krawczyk M. (2020), Nostalgia w zarządzaniu marką, C.H. Beck, Warszawa.

Baruk A. (2020), Chosen Aspects of Co-creating an Employer’s Image by Employees as Prosumers, [in:] A. Zakrzewska-Bielawska, I. Staniec (eds.), Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0, Springer International Publishing, pp. 407-426.

Grębosz-Krawczyk M., Siuda D. (2020), Consumer's Loyalty: Case of the Virtual Brand Communities, Eurasian Studies in Business and Economics, Vol. 12(2), pp. 203-216, https://doi.org/10.1007/978-3-030-35051-2_14.

Baruk A., Grzesiak M. (2020), Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers, Sustainability, Vol. 12(24), 10462, https://doi.org/10.3390/su122410462.

Grębosz-Krawczyk M. (2019), Attitudes of young consumers towards international nostalgic brands – the comparative study, Economics and Sociology, Vol. 12(3), pp. 181-191, https://doi.org/10.14254/2071- 789X.2019/12-3/12.

Baruk A. (2019), The effect of consumers’ ethnocentric attitudes on their willingness for presumption, Heliyon, Vol. 5(7), pp. 1-9, https://doi.org/10.1016/j.heliyon.2019.e02015.

Zakrzewska-Bielawska A. (2019), Recognition of relational strategy content: insight from the managers’ view, Eurasian Business Review, Vol. 9(2), pp. 193-211.

Walecka A. (2019), Kapitał relacyjny a odporność przedsiębiorstwa na zjawiska kryzysowe, Wydawnictwo Politechniki Łódzkiej, Łódź.

Grębosz-Krawczyk M. (2018), The impact of nostalgia on the brand equity in economy with post-communist background, Economics and Sociology, Vol. 11(2), pp. 216-228, https://doi.org/10.14254/2071-789X.2018/11-2/15.

Adamik A., Nowicki M., Szymańska K. (2018), Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages, Management & Marketing, Vol. 13(2), pp. 880-896.

Zakrzewska-Bielawska A. (2018), The relationship between managers’ network awareness and the relational strategic orientation of their firms: findings from interviews with Polish managers, Sustainability, Vol. 10(8), pp. 1-20.

Zakrzewska-Bielawska A. (2018), Strategie rozwoju przedsiębiorstw. Nowe spojrzenie, PWE, Warszawa.

Walecka A. (2018), Analysis of the relationship between the enterprise and the environment in the context of managing the Relational Capital, Management-Poland, Vol. 22(2), pp. 25-41.

Siudak D. (2018), Analiza dynamiczna wpływu usieciowienia na wartość przedsiębiorstwa, PWN, Warszawa.

Baruk A. (2017), Prosumpcja jako wielowymiarowe zachowanie rynkowe. Zakres aktywności marketingowej współczesnych nabywców, PWE, Warszawa.

Grębosz-Krawczyk M., Kazimierska M. (2017), New product development (NPD) process – an example of industrial sector, Management systems in production engineering, Vol. 25(4), pp. 246-250, https://doi.org/10.1515/mspe-2017-0035.

Baruk A., Białoskurski S., Goliszek A., Iwanicka A., Komor A., Wesołowski G. (2017), Nowoczesne rozwiązania marketingowe na rynku produktów konsumpcyjnych, WUP, Lublin.

Baruk A. (2017), Contentment of employees vs their prosumeric activity in the scope of recommending an employer, Journal of Business and Industrial Marketing, Vol. 32(5), pp. 742-751, https://doi.org/10.1108/JBIM-10-2016-0240.

Grębosz M., Otto J. (2017), Standardisation Versus Adaptation – Marketing Communication Strategies of Multinational Companies on the European Textile Market, Fibres & Textiles in Eastern Europe, Vol. 3(123), pp. 8-13.

Baruk A., Iwanicka A. (2016), The effect of age, gender and level of education on the consumer’s expectations towards dairy product packaging, British Food Journal, Vol. 118(1), pp. 100-118, https://doi.org/10.1108/BFJ-07-2015-0248.

Baruk A., Iwanicka A. (2015), Polish Final Purchasers’ Expectations Towards The Features of Dairy Product Packaging in The Context of Buying Decisions, British Food Journal, Vol. 117(1), pp. 178-194, https://doi.org/10.1108/BFJ-06-2014-0188.

Adamik A. (2015), Partnerstwo strategiczne a konkurencyjność przedsiębiorstw. Perspektywa MSP, Wydawnictwo Politechniki Łódzkiej, Łódź.

Grębosz M. (2015), Partner brands selection in co-branding projects, Lambert Academic Publishing, Saarbrücken, Germany.

Siudak D., Sankowska A. (2015), The impact of organizational trust on a firm’s market value. The effects of firm size, Argumenta Oeconomica, Vol. 35(2), pp. 105-122.

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